![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/604e9a08-2530-44ca-94d9-1cd439bc03eb_rw_1920.png?h=c07c23021d2088505c0ad03406ec97fb)
A identidade visual do Dr. Gustavo da Mata se baseia na fusão inteligente de elementos visuais, proporcionando uma marca que transmite calma e conexão.
A construção da marca foi baseada em 3 pilares: escuta, afetividade e acolhimento, e elas não apenas refletem a filosofia do Gustavo, mas também definem a experiência que ele busca proporcionar aos seus pacientes. Juntos, esses elementos formam uma base sólida para desmistificar a psiquiatria, tornando-a acessível, compassiva e transformadora. Na união desses pilares, o Dr. Gustavo reforça a mensagem de que, por meio de uma conversa carregada de escuta, afetividade e acolhimento, é possível iniciar uma jornada significativa rumo ao bem-estar emocional.
A paleta de cores em tons de verde, cuidadosamente escolhida, estabelece uma conexão visual com a psiquiatria, reforçando a mensagem de que uma conversa pode, de fato, mudar tudo no campo da saúde mental.
Dr. Gustavo da Mata - Uma conversa pode mudar tudo.
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/d1cf9b1b-6457-404d-9fdc-be500395043f_rw_1920.png?h=0190519b181f4dc2be28bc83fc4d4117)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/fa0db7ba-b0a9-4da9-a7d1-ffbabd68c971_rw_1920.png?h=ed5902ba85d3bd223a26ad91224e63a5)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/48c7e9af-486f-4102-9385-5f8bb2c3ab72_rw_1920.png?h=01fdbc4e416709ac7f4b6af440fd86a8)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/f487e9e2-5cb1-4a10-a18d-95b3305941ed_rw_1920.png?h=61d408321f9f8d46dd403270740848b3)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/1e719e14-4d8c-48e5-a3d0-000f2d38e88b_rw_1920.png?h=4beaff57fa8ffdd749bbd8d40e6ec41c)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/bd00bdc2-9f11-47d5-b091-89cea065d80d_rw_1920.png?h=c3b850591802d9435b4443ba79a903fb)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/760cd147-67d8-4654-8a60-afb7a9ad0980_rw_1920.png?h=90328a5c7d3533d1a16697a708995664)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/c78f9b10-ff89-499e-8015-5f94d25bb003_rw_1920.png?h=82d1fbd43b00cd059b0e98bf1002c08f)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/a8c9c2fa-e3af-4bd4-b473-d5be2cfa4ca8_rw_1920.png?h=f032c3a33a5f2172eb4485ca050b013c)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/3089e400-7bae-4381-9f63-b1f7d39984bb_rw_1920.png?h=5381d0d2356d81dd0dc0324923acb051)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/79913ad6-d8e0-4700-94f8-f62667dc4b34_rw_1920.png?h=bf17f7b629a379a5492663f1213ae736)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/35bdc872-6719-4afa-a2e6-e89ba9e47dbd_rw_1920.png?h=89bd2c504b1b8511ab0702151bc098fb)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/0a6aa20e-1f83-4a1a-8326-cfbb49c910c5_rw_1920.png?h=ed17c50ba050962f5b88ab4ed427344e)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/83574b7d-3888-4e4a-8bf2-ddabffd29966_rw_1920.png?h=bb502d5b6c8f1331691373872caeed23)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/5e86f494-ece2-4687-a5f4-5cabae754101_rw_1920.png?h=8365b5c6421707b91cd747ca2f759d34)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/a878c835-fcf8-4974-a1cf-a6fbf4ece876_rw_1920.png?h=7b98266da7c4eb6de46e8fb8c6c491b7)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/d0e073d1-ef71-4339-8f30-34b88bcecef5_rw_1920.png?h=2b0c5304a3da66bd28ec8cd89da94e8b)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/e6c84772-b86f-4805-96b5-cab6b4173ec8_rw_1920.png?h=59b6811e8ae128333ea2a1ae63ebf701)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/6119fd48-8127-4308-a90a-05b588803e26_rw_1920.png?h=28a988bd5d7d9d7882899194308f553a)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/0c805749-60cf-4311-af26-b192b27cb1e3_rw_1920.png?h=e2cfe1d844faf726af9be80add19733b)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/559e5565-323e-4da2-bb63-e131fe67a2b8_rw_1920.png?h=4b487fdf5224706056b63f9b98ce8f0c)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/6d8c5aa9-b056-4d32-9a1f-10607e7ec408_rw_1920.png?h=16bc1d3b2433a177b30cbfa125912cc4)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/65a915f1-01fc-4216-ac52-b2a7bd9de920_rw_1920.png?h=143ec5836c090aba1fe1eabd897bb166)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/c77ce4b5-9546-4da5-8aa7-179cfd3480a4_rw_1920.png?h=757181b8e87dfc5772477cecb884daa6)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/6ea2656a-7b93-4939-94d3-3d11881b4f64_rw_1920.png?h=3154a8af73b30cfe27eba3419295f9dc)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/3d66cea4-d725-4a46-915b-4e696229a3ad_rw_1920.png?h=6db9916e2fc6969ed592496010acdf73)