Every project that goes through Olennita® follows the same process. Five Framework stages with specific functions, developed so the brand reaches the end with clarity, consistency, and direction.
Olennita® Framework
01
Intention
Everything begins before the visual. The intention stage is where we understand who that brand is, what role it plays, and how it should operate. This is where the strategic briefing takes place, with questions that go deep into the story, goals, and current moment of the business.
02
Direction
With the intention defined, we organize the information and establish the conceptual direction of the project. Positioning and tone of voice become the guiding thread that will orient every creative decision from this point forward. Direction is the map. Everything that comes next follows from it.
03
System
This is where the identity takes shape. The visual system is created from the established direction, including logo, typography, color palette, and graphic elements. Each piece is developed to work cohesively, adaptably, and consistently across different usage contexts.
05
Legacy
The project concludes with the delivery of the complete brand document. A guide that organizes and explains every decision made throughout the process: typography, colors, symbol, applications, and usage guidelines. An identity that stands the test of time, grows alongside the business, and carries its own logic for how it should be used.
02
Direction
With the intention defined, we organize the information and establish the conceptual direction of the project. Positioning and tone of voice become the guiding thread that will orient every creative decision from this point forward. Direction is the map. Everything that comes next follows from it.
04
Presence
With the visual system ready, we define how the brand behaves across all its touchpoints. Applications, digital materials, social media, and stationery. Presence ensures that the identity operates with the same strength in any environment, from the business card to Instagram.
05
Legacy
The project concludes with the delivery of the complete brand document. A guide that organizes and explains every decision made throughout the process: typography, colors, symbol, applications, and usage guidelines. An identity that stands the test of time, grows alongside the business, and carries its own logic for how it should be used.
“I felt welcomed and understood in every detail of the process. The work was conducted with sensitivity, professionalism, and great attention to the essence of my brand. Every stage was carefully thought through, from listening to my ideas to the final delivery, which turned out even more beautiful and aligned than I had imagined. The connection was so good that it truly surprised me. It was a light, organized, and very special experience for me.”
— Adriana Ramalho, Metamorfose Project.
Sua comunicação do arquivo à entrega
Brand
Logo in PDF, PNG, SVG, and AI · Version optimized for digital and video · Brand rationale and construction
Applications
Mockups profissionais · Papelaria completa · Assinatura de e-mail · Avatar · Capa para Facebook, WhatsApp e LinkedIn · Direcionamento de Social Media
Concept and Guidelines
Purpose · Slogan · Keywords · Mission and Vision · Tone of Voice · Communication Direction · Color Palette · Typography · Visual Direction
Brand
Complete document with every decision explained · Usage guidelines · Delivery via Google Drive in high resolution
Our repertoire
KAMYLLA NEITZEL SEPULCRI
Real Estate Business
A systemic identity for a brand built on care and presence. The letter K transformed into an architectural structure, bringing together protection and direction across every touchpoint.
MONACO
Advertising Agency
A brand built to occupy space with authority. From the curve of the letter to the chromatic palette, every decision was designed to position Monaco as a reference in the digital market.
Refazze
Estética e Saúde
Um projeto construído para acompanhar uma transição de carreira. Dezesseis anos de Estética somados à formação em Biomedicina pediam um sistema capaz de crescer com equipe, produtos e novos serviços.
Timeline
PRIZE
Development takes at least 9 weeks, considering briefing, creation, and refinements.
PAYMENT
In full or in installments, according to the options presented. The project begins after confirmation of the first installment payment.
REVISIONS
One round of adjustments included. After final approval, delivery is completed within up to 35 business days.
The creative hub to expand the brand
Website or Landing Page
Sua presença digital construída sobre a mesma base da Identidade Visual. Coerente, funcional e preparada para converter.
Motion Design
The brand in motion. Logo animation for videos, presentations, and social media. Presence that goes beyond the static.
Trademark Registration through Certified Lawyers and Partners
The brand legally protected, with the entire process conducted by certified lawyers and partners. Legal security for what has been built.
Modelagem 3D desenvolvida no Blender
Profundidade, textura e precisão visual para e-commerce, apresentações e campanhas digitais.
Uma marca nasce quando uma pessoa decide contar a própria história através de um sistema que a sustenta além dela.
Your brand’s story starts here.
The form is the first step. The rest, we build together.
behance.net/olennita
contato@olennita.com
+55 33 99904-8034
