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A marca Essential Move é uma representação visual única e distintiva, cuidadosamente criada para transmitir os valores e atributos essenciais da empresa. Com a logo inspirada na curva das letras SS presentes na palavra "essencial" e no pilates, a marca busca estabelecer uma conexão imediata com o público-alvo, transmitindo os conceitos de movimento, vitalidade e bem-estar.
A escolha de uma fonte moderna e arredondada é fundamental para transmitir a sensação de movimento e fluidez. A forma arredondada das letras evoca uma sensação suave e acolhedora, alinhada com a proposta de bem-estar e equilíbrio físico e mental.
Além disso, uma fonte moderna cria uma conexão com o público contemporâneo, transmitindo uma imagem atualizada e alinhada com as tendências estéticas atuais. Essa abordagem tipográfica é crucial para a construção de uma identidade visual forte e memorável, que se destaque e seja facilmente reconhecida.
A paleta de cor rosa foi cuidadosamente selecionada para a marca, trazendo uma gama de tonalidades que simbolizam o equilíbrio, a energia e a serenidade. O rosa é uma cor conhecida por evocar sentimentos de calma, relaxamento e amor-próprio, aspectos essenciais para a prática do pilates e para o bem-estar. O uso do rosa confere à marca uma identidade feminina e delicada, atraindo especificamente o público-alvo que busca uma experiência diferenciada e exclusiva no campo do condicionamento físico. A paleta de cor rosa escolhida é moderna e sofisticada, refletindo o compromisso da Essential Move em oferecer serviços de qualidade.
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