![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/2e639308-f735-4dfc-bbea-71a52096b616_rw_1920.png?h=b5402ee732c5ff261d8c213f1702b07e)
Uma nova identidade visual serve não só para atualizar os atributos visuais de uma marca, empresa ou instituição, mas para revitalizar, ressaltar e alinhar sua história, seus princípios e valores que dão norte à toda sua existência e funcionamento. E é com essa proposta que o Curso de Medicina da UFJF campus Governador Valadares ganha a sua nova identidade visual.
O curso de Medicina da UFJF campus Governador Valadares é um marco na história da região. Com suas atividades iniciadas em 2012, sendo o primeiro de caráter público, sua implantação tem contribuições que vão além dos processos de produção de conhecimento e intervenção do Sistema Único de Saúde: Ele busca integrar de maneira efetiva os processos de atenção à Saúde, Gestão e Educação em Saúde. E desde 2014,
com a elaboração de um Projeto Pedagógico Curricular, o curso tem como elemento central o cuidado, palavra que norteia toda sua perspectiva pedagógica.
com a elaboração de um Projeto Pedagógico Curricular, o curso tem como elemento central o cuidado, palavra que norteia toda sua perspectiva pedagógica.
O Mito do Trovão, da mitologia que remonta às raízes tupi-guarani, cultura que antecede a formação do povo brasileiro, nos leva às nossas origens com ancestralidade indígenas. No mito, o ser humano enxerga pela primeira vez o mundo sob seus próprios olhos, e visualiza a sua própria origem.
Com isso, se define o cuidado como uma condição fundamental para a existência humana. É através desta linha de definição do cuidado, que se baseiam os elementos da nova identidade visual do curso.
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/63e46aa9-3e56-4465-aa81-c7d160ff4faf_rw_1920.png?h=e42d30229c05474e9f34173800a28dc3)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/868a266a-8d88-497c-863f-d183e3aa9537_rw_1920.png?h=4659e1f5e0a7a04150267c1a7eeed968)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/b12ccdf7-04e3-412e-b10d-74af6e2de3f6_rw_1920.png?h=dad59567a92a8b0c9c124e1d97844ee7)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/7e2f0bf5-4de2-4fec-b2a0-8dc539e9ad9f_rw_1920.png?h=1830aba49985e5fc64f5f491dedf960a)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/bebd97a4-cd55-490b-b84f-738382cfac70_rw_1920.png?h=a528b04292145e5049817c4af24ccddd)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/35c6d352-198e-4c7e-9b03-d5eb787cf8a7_rw_1920.png?h=af2c954660d627a0dde971dbe1d31a8e)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/8204feed-e620-45ee-ae7d-6d23980af7c3_rw_1920.png?h=f54a7edfb051a4446fbaeb501515d49c)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/8fd546ea-e614-4ebd-8790-07c83fd803f7_rw_1920.png?h=5c04d5d6c133948d32a70b1a8c1aac4b)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/22ead994-fdb9-4618-8e6b-76030e0b5ddc_rw_1920.png?h=8add65ee7a931c0bf0ac6764c588d6e5)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/c60ed884-e088-44b0-9e5b-a92b3b49b863_rw_1920.png?h=908bc0cae317b3434687383e461a8ed9)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/cd5a2c3d-3299-4817-81c0-16ee6bb42361_rw_1920.png?h=64990c0b9c083364eb15dba524d079d1)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/80b94f1f-1f5a-43e6-a1be-0f0df19dad20_rw_1920.png?h=8a8607c0ebe68174c38949b5fce92265)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/34d3ab82-d36d-41a0-8199-ec936a36786f_rw_1920.png?h=68cc0730f17f4028dd25e4bd73674780)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/e16961dc-a843-48d3-b734-963f0a4ca60d_rw_1920.png?h=65079ec0a83357768566a0498edea10b)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/ec593f26-9c62-400a-858d-e85b6844a6e4_rw_1920.png?h=acc8f147e36d86c5636686c67ae51bc1)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/f9c8ed84-5d6b-4761-8f67-873a84fc1b45_rw_1920.png?h=140ce4b1dcc92204677075b24f298a54)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/147a40ff-4175-43ea-a0ba-d8f4f38fcea6_rw_1920.png?h=8af4df31e70fb754aee0fbe6613b0ced)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/ab93b680-e7f1-4e5d-a92c-c1642b3de2a2_rw_1920.png?h=2b03d5a7c0c52b16d1e0e8e0d423a2e7)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/a53d8976-2c6c-455d-8dab-0a25bde33487_rw_1920.png?h=fc5a6ec7790b2ea0b57488b75ce41260)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/c84c9859-e4f9-4bec-8daa-8372a6b0865a_rw_1920.png?h=10e8b141c9d61ee60e25978bf2f1a13d)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/c42b746b-0bb6-46eb-87d0-12fab3f4a2c1_rw_1920.png?h=f2d1eec8da583bb934d2dc37991a85d5)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/e1473609-1a6d-4bc1-bbfd-0ca9abdd5386_rw_1920.png?h=f1c0e8f238011eef5eefc1d88b706e00)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/21eb5d39-f36d-41ce-962c-cd4b139f3736_rw_1920.png?h=e1c15d5e3c69c9b91463de83381fcafd)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/0ee0808e-7c06-4573-8391-4179b30bcb6c_rw_1920.png?h=ddf491397f67d8dc698b2e89b586607f)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/064f7a3d-5d46-470d-ae1c-fe31300c7f8c_rw_1920.png?h=5cc2e99b4683a1ed61da3514b6bcbe9d)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/7cad5afe-3706-435b-af5b-013f062ff6aa_rw_1920.png?h=0a07db47fa6df93a36759e3f87baf8d5)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/21870040-2a49-4121-96b0-a5b088776a2f_rw_1920.png?h=e2bcf9388cd1a2300aeb896845cb6231)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/84952385-108c-4d1b-b2e2-6ad5486920bf_rw_1920.png?h=991fc85857e511938f81eb2e8060fc4d)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/e8382e97-34c8-4aae-862a-68f004312967_rw_1920.png?h=1baab42232969c058b78429023ac656e)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/676e6211-3187-40cc-94e8-54112b9a1f71_rw_1920.png?h=ffb3bb81136cb45f02723f77a84981c6)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/b8727bd9-1ffc-42df-b7ba-f3810367a4ed_rw_1920.png?h=f98887dc401e1c4e81c4879c44196e9d)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/e49640f9-1140-426f-a660-04edbb685a9d_rw_1920.png?h=b0c6da7ee2b89c919c7aaad317235d2a)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/3cce8d74-72ff-4f8c-a5f3-af9f4488853b_rw_1920.png?h=b979a0f3c85410866ff5a5bc17ab78aa)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/b5671e14-9c82-47e9-bdc9-8d97f0376d66_rw_1920.png?h=65e5c4a4d49f8522f1ce54772100fcfc)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/30ee9b86-1623-47bf-a522-b908a50f94d0_rw_1920.png?h=6f5fc131a9b8e9b65ce7c804b54dd77b)
![](https://cdn.myportfolio.com/846d6150937d91a5d929de24a4585d11/73ec95c2-8b76-46b5-b27e-6bb32662f684_rw_1920.png?h=3b709089047169c8225032b8a2ab45ec)